| PROGRAMME | |
| DAY ONE (1 November 2016) |
| 08:30 | Registration |
| 09:00 | Introduction |
| 09:15 | Pokémon GO, augmented reality and the future of marketing, advertising and promotions |
| 10:00 | Morning Refreshments |
| 10:15 | Customer engagement solutions: current thinking and innovations |
| 11:00 | The prospect of Pokémon GO as an innovative customer engagement technique viable to steer customers to the right product or services at the right moment and at the right place |
| 11:45 | Setting the standard with clarity and dependability to elevate the quality of customer engagement and seize new opportunity |
| 12:30 | Lunch |
| 14:00 | Reviewing frontier of digital marketing platform to make the Pokémon GO experience a memorable for potential customers |
| 14:45 | Assessing challenges and converting Pokémon GO players to paying customers that will translate into generating new revenues |
| 15:30 | Afternoon Refreshments |
| 15:45 | Could Pokémon GO be the next hot advertising platform? |
| 16:30 | Panel Discussion |
| 17:00 | End of Day 1 |
| DAY TWO (2 November 2016) |
| 09:00 | Introduction |
| 09:15 | Attracting more customers into your business and advancing Pokémon GO strategy to influence market share and enhance bottom-line |
| 10:00 | Morning Refreshments |
| 10:15 | Enhancing PPC further with a Pokémon boost to online businesses |
| 11:00 | Creating Pokémon-focused PPC ads and promotions to drive consumers and add entertainment and amusement to what can sometimes be a stressful shopping experience |
| 11:45 | Pokémon GO and revolutionize GPS marketing with advances in geo-fencing and geo-targeting: what every advertisers must know in order to create advertisement that blend with the user experience and does not disrupt it |
| 12:30 | Lunch |
| 14:00 | The extended value of Pokémon Go to attracting foot traffic to your location to drive conversion and to enhance brand impressions: reviewing specific focus |
| 14:45 | Geoprecision the key to unlocking augmented reality and why marketers must remove as many barriers to conversion as possible: a few feet might mean the difference between a sale and a lost customer |
| 15:30 | Afternoon Refreshments |
| 15:45 | Bridging the gap between the online and offline experience and leveraging the latest augmented reality to add value to drive brand awareness and conversion from the "right" audience |
| 16:30 | Concluding Panel Discussion |
| 17:00 | End of Conference |
With the popularity of Pokémon GO and augmented reality continues to soar, it makes business sense to leverage from the massive popularity of Pokémon GO to steer ahead of the competition and winning market share even in the most competitive business landscape, including improving the overall customer experience and luring away customers from the competitors |
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Seemingly everyone is playing Pokémon GO and has an enormous impact on people's daily routines. With the realization that the customer experience, by its nature, extends to every customer touch point within an organization, as such, marketing technology has become an increasingly essential component as organizations seek to integrate customer insights and omni-channel engagement. These include social, mobile, and more traditional channels to coordinate activities and improve the overall customer experience. However, it is not just the breadth of technology adoption alone that matters, but how well-integrated it is across channels of the organization. As such, leveraging from the massive popularity of Pokémon GO is the way forward to wining market share and lures more customers away from the competitors. Industries including retailing, banking and other forward-thinking businesses will find this conference valuable in order to leverage from the power of mobile device engagement and the massive popularity of Pokémon GO to steer ahead of the competition and winning market share, even in the most competitive business landscape, while ensuring that as marketers leverage from Pokémon GO and revolutionize GPS marketing, they must also pay close attention to advances in geo-fencing and geo-targeting, including a need to create marketing, advertising and promotions that blend with the user experience and does not disrupt it as well as understanding geoprecision as the key to unlocking augmented reality and ensuring marketers must remove as many barriers to conversion as possible, realizing that a few feet might mean the difference between a sale and a lost customer. As such, World Mobile App, Augmented Reality & GPS Marketing for Forward-thinking Marketers with Pokémon GO Conference 2016, is a necessary platform to converge in order to maximize the use of creative marketing, advertising and promotions to entice walk-in customers in retailing, banking and other businesses including online businesses to attract crowds of players in the streets using Pokémon Go and convert them into customers as well as to give brand impressions in order to steer ahead of the competition and winning market share. |